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Design and Technology

Home > Design and Technology > Innovation and Emerging Technologies > Factors which may impact on successful innovation > Australian Design Awards

Design and technology

Innovation and emerging technologies

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Activity answers

1. What are the advantages of protecting intellectual property?
   The protection of intellectual property 'encourages Australians to continue their research, to develop new and innovative products, exploit new technology and promote the transfer of technology to Australia'.
   Source: http://www.ipaustralia.gov.au/patents/
   
   
2. Your own response.
   
   
3. Take a look at the web page: http://www.designawards.com.au and answer the following questions:
   1. What is the Australian DesignMark® Trade mark and the Australian Design Award® Trade mark?
      
      Trade marks given by the Australian Design Awards (a division of Standards Australia) to companies recognised for good design or design excellence for their product. Both trade marks are internationally recognised symbols. The company is able to licence these registered trade marks for use in the packaging and marketing of their product.
      
      "The Australian DesignMark™ is the independent symbol of good product design. It certifies that this product has been assessed by an independent panel of industry and design professionals who recommend that Standards Australia recognise it as an example of good Australian Design."
      
      "The Australian Design Award™ is the independent symbol of product design excellence. It certifies that this product has been assessed by an independent panel of industry and design professionals who recommend that Standards Australia recognise it as an example of Australian design excellence."
      
      Source: http://www.designawards.com.au
      
      
   2. Use a Venn diagram to compare and contrast the Australian DesignMark® and the Australian Design Award® Trademark.
      
      
      
      Australian DesignMark® ......................................................Australian Design Award®
      
      
   3. Draw a symbol for the:
      • Australian DesignMark® Trademark and the
      • Australian Design Award® Trademark.
        
        Refer to the following web site: http://www.designawards.com.au
        
        
   4. What is the benefit to companies marketing products displaying the Australian DesignMark® or the Australian Design Award® Trade mark?
      Enhanced saleability internationally.
      
      
   5. How does the Australian DesignMark® or the Australian Design Award® Trademark benefit consumers in the marketplace?
      " ...effective means for differentiation at the point of sale".
      Source: http://www.designawards.com.au

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