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Innovation and emerging technologies

Australian Design Awards

In the Design and Technology HSC course you learn about protection of intellectual property including patents and learn to critically analyse ethical issues in relation to innovation. This tutorial provides a range of activities to explore this issue.

Outcomes

This material addresses aspects of the following syllabus outcomes:

H2.2 The student evaluates the impact of design and innovation on society and the environment.

H3.1 A student analyses the factors that influence innovation and the success of innovation.

Source: Board of Studies NSW, Stage 6 Design and Technology Syllabus, Preliminary and HSC Courses (1999)

Activity

What are the advantages of protecting intellectual property?
Visit http://www.designawards.com.au , the official web site for the Australian Design Awards and be inspired by the many innovative designs. The quality of work produced by the designers at this site confirms the need for protecting one's intellectual property.

Select a design at http://www.designawards.com.au/ from the design areas highlighted in blue under the heading: 2004 Australian Design Awards - DesignMark® Products and analyse your chosen design using the 'SCUMPS' strategy below.

Product title: ______________________________________________

Area of design: ____________________________________________

S	Size: How big is it?
C	Colour: What colour is it produced in?
U	Uses: Who uses the design and for what purpose?
M	Materials: What materials are used to manufacture the design and why are these materials used?
P	Parts: What are the main parts of the design?
S	Shape: What shape is the design and why is it that shape?

Source: SCUMPS Model, 2000, Teaching Complex Thinking #6122, Hawker Brownlow Education.

In summary

Do you agree that your chosen design is a good design solution? Explain your answer.
Do you believe this design is an example of ethical and responsible design? Why?
Take a look at the web page: http://www.designawards.com.au and answer the following questions:
1. What is the Australian DesignMark® Trade mark and the Australian Design Award® Trade mark?
2. Use a Venn diagram to compare and contrast the Australian DesignMark® and the Australian Design Award® Trademark.
3. Draw a symbol for the:
  - Australian DesignMark® Trademark and the
  - Australian Design Award® Trademark.
4. What is the benefit to companies marketing products displaying the Australian DesignMark® or the Australian Design Award® Trade mark?
5. How does the Australian DesignMark® or the Australian Design Award® Trademark benefit consumers in the marketplace?

Hint: For more information about how companies can benefit from using the Australian design symbols contact:

Australian Design Awards
A Division of Standards Australia International Limited
286 Sussex Street SYDNEY NSW 2000
GPO Box 5420 SYDNEY NSW 2001
Phone: (02) 8206 6090
Fax: (02) 8206 6091
Email: mail@designawards.com.au
Source: http://www.designawards.com.au

Answers