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Marketplace

Value added issues

Value-added products are considered the most profitable opportunity for the Australian food industry. In the option strand, Contemporary food issues - Marketplace, you will learn about value-added convenience foods and how they can be used in meal planning.

Outcomes
This material addresses aspects of the following syllabus outcomes:
H2.1 The student evaluates the relationship between food, its production, consumption, promotion and health
H5.1 The student develops, realises and evaluates solutions for a range of food situations.

Source: Board of Studies NSW, Stage 6 Food Technology Syllabus, Preliminary and HSC Courses (1999)

Activity

  1. Read the following articles from the journal, Food Australia , and complete the questions.
  2. Plan and prepare a meal that reflects the trends in value-added products highlighted in the articles.

Value added pork products

Value added pork products, Food Australia, Vol 51, No 3, March, 1999, p. 97.

Consumer preference for prime pork has created another problem for the pork producer. How has research and development overcome the need to market the less valued parts of the pig carcase?

Meat processors win quality awards

Meat processors win quality awards, Food Australia, Vol 51, No 3, March, 1999, p. 98-99.

Australian smallgoods (processed meats in particular) sufferred from bad publicity and consequent decreased demand as a result of the Garibaldi incident in South Australia. Explain the importance of Hazard Analysis Critical Control Points (HACCP) to ensure renewed confidence in processed meats.

For more information on HACCP go to the HACCP tutorial in Food manufacture.

Meeting market demand

There has been a significant increase in the consumption of both poultry and seafood. To meet demand, product innovations were needed.

 Poultry meal solutions

Poultry meal solutions, Food Australia, Vol 51, No 3, March, 1999, p.97.

The Australian Bureau of Statistics has identified a significant increase in poultry consumption. Identify production innovations which have influenced this growth.

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New prawn variety

New prawn variety, Food Australia, Vol 51, No 3, March, 1999, p.98.

The prawn market is one where supply may not meet market demand. How has Seafarm Pty Ltd. positioned itself to address the demand for prawns in the marketplace?

 page 97pork.gif

 pork2_low.gif

poultry_low.gif


Reproduced with permission from Food Australia.

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 page 98
prawn_low.gif
Reproduced with permission from Food Australia.

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page 99
meat_low.gif
Reproduced with permission from Food Australia.

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