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Freedom foods: A niche food market - Answers
Activity 1
- How did Freedom Foods begin and what was the uncatered for market that they found existed?
They discovered, through the suffering of allergies, that a majority of allergies suffered by other people were food related and that people had to travel all over the place to get the allergy-free foods they needed. This was the gap in the market so they decided to produce a whole range of suitable products, wheat-free, gluten-free etc, which they could sell directly to supermarkets as well as health food stores, so that they would be accessible to everyone.
- What is the main concept of Freedom Foods range?
They are natural foods suitable for health-conscious consumers and those with food intolerances and allergies of various kinds.
- What food intolerances do Freedom Foods specifically design for?
Gluten and wheat, milk and dairy, egg, chocolate, sucrose, saturated fat, yeast and salt.
- What special diets required by people, make up the niche market filled by Freedom Foods?
Diabetic, coeliac, candida, low fat/low cholesterol, asthmatic, low salt, weight loss and athlete/high energy.
- What problem ingredients do they eliminate to cater for the needs of the special diets?
Wheat, gluten, dairy products, refined sugars, saturated fats, salt, yeast and artificial flavours, colours and preservatives.
- Describe the characteristics of their products.
They use high quality raw materials and process free from added salt, fat and chemicals resulting in true natural tastes. Part of the range is low fat, with a logo indicating that it contains less than 3 per cent fat.
- Why will there be an even greater demand for a wide range of specialised foodstuffs?
As consumers become more health conscious and food aware.
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