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Everything you do carries non-verbal messages. For example, a well-typed letter on good quality paper with an attractive letterhead will carry a non-verbal message that this organisation is efficient and worthy of respect. On the other hand, a few words scribbled on cheap and tattered paper with dirty fingerprints on it will carry quite a different message.
Another form of non-verbal communication is body language which covers:
The importance of non-verbal communication has only been recognised in the recent past. Estimates vary, but it is generally understood that only:
The actions of a person will either reinforce verbal
messages or, if there appears to be a conflict, may give you
an indication of the real frame of mind of the
person you are dealing with. Body language, both your own and
that of others, requires careful observation.
Guests may say that they are happy with what you are doing
for them but their body language displays negative gestures
and possibly the opposite feeling. Practise the
skill of observing and analysing basic signals of behaviour
to better understand what the body language of your customer
is really saying.
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Facial appearance
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Observe the face of a person - what do you see?
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Facial expression
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The expression on a person's face is a good
indicator of emotions -happiness, surprise, sadness,
fear, anger, disgust, interest and many more.
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Eye contact
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This is one of the most important nonverbal cues in
our society. You are expected to meet other
peoples' gazes when you communicate.
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Voice
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Your voice is a reliable indicator of nationality, regional origin, social class, educational level, age and gender. Allied to paralanguage (rate, pitch, stress, intonation) it can carry up to 38 per cent of the message. It also discloses the emotional state of the speaker and conveys attitudes such as sarcasm. |
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Body/physique
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The posture of the body in general reinforces the face, so that if a face shows dejection the body will tend to droop. This is not surprising, as it is the whole person who is having these feelings. The body often reflects an individual's self-concept indicating their self esteem. |
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Posture
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Posture refers to 'how you position your
body' often indicating your feelings or attitudes
at the time. Posture can be open or closed (defensive).
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Clothing
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This aspect of nonverbal communication gives you a
lot of information. The clothes a person wears can
disclose economic and social class, personality,
occupation, values, attitudes and self-concept.
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Gestures and mannerisms
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Specific movements or gestures can indicate what a person wishes to convey to you. For example, a listener might nod their head during a conversation or a member of the police force might hold up a hand with the palm outwards to signify 'stop!' You might use a beckoning gesture to call a person to you or wave to say good-bye. There are many gestures we use often it is important to be aware that gestures have different meanings in other cultures. |
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Space
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Each of us has a different personal space
requirement; this is because we have individual
personalities and experiences. Certain situations and
cultural backgrounds can influence the amount of
personal space required. Invading someone's
personal space can make that person uncomfortable and
non-receptive.
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Touch
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This type of nonverbal communication is extremely powerful. In our society it must be used with discretion. To be effective, touch must occur at the right moment and in the right context, otherwise it can be perceived as offensive and may even lead to charges of harassment. In general, we prefer not to be touched by other people. |
Most people will accept a handshake, which can establish rapport or can relieve tension or hostility.
By becoming aware of and receptive to the mass of non verbal information that is available, you can start to develop your ability to read nonverbal signals and thereby build up an awareness and intuition that will help you increase your communication skills.
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