Hospitality
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Product knowledge and the sales function
Customers rely on sales people to:
- Give accurate and up to date information
- Satisfy their needs
- Reinforce their expectations
- Instil confidence about their purchasing decisions
- Assist them in problem solving
When customers are inquiring about products and services, it is essential that the person potentially selling the product have a thorough knowledge of all products and services for sale.
In the hospitality industry, the sales person could be a
food and beverage attendant, receptionist, guest services agent 
, caterer/chef,
housekeeper or any other staff member who comes into contact
with customers.
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