Textiles and Design
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Stage 6 Textiles and Design
Case study: Pumpkin Patch
| Syllabus outcomes
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Learning activity
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Employment related skills
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A student: H5.1 investigates and describes aspects of marketing in the textile industry |
Case study |
Communication skills
ICT skills
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Read the following case study: Pumpkin Patch in the marketplace.
Pumpkin Patch is a successful children’s wear brand that aims to provide appealing kid’s fashion that is good quality and value for money.
The complete catalogue range is available for purchase online, as well as through its 80 retail stores across Australia and New Zealand. Products are designed for each segment of the 0–14 year old target market, as well as maternity wear and nursery linen.
Your task is to:
- Investigate the marketing strategies for Pumpkin
Patch, that is a niche textile product. Refer to http://www.pumpkinpatch.com.au/
to begin your investigation. - Write a report on your findings. Use the following scaffold to assist you in writing your report.
| Opening paragraph
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Briefly describe the company.
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Paragraph 2 Product planning and presentation |
Describe the target market. Outline the products available. How does the use of text and graphics enhance the product description and display? |
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Paragraph 3 Place and distribution |
What distribution channels are available? How easy is it to view, select and purchase the product from the web site? |
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Paragraph 4 Price structure |
Outline the price structure. |
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Paragraph 5 Promotion strategies |
What promotion strategies are used to grab your attention and interest and entice and persuade you to purchase? |
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Summary paragraph |
How effective is the marketing of the company? |
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